|
''The Commitment Engine: Making Work Worth It'' is the third book by John Jantsch.〔Schawbel, Dan. (Is the work you do worthwhile? ). Forbes. October 11, 2012.〕 The book is a follow up of Jantsch's previous book, ''The Referral Engine'', and teaches readers how to establish lasting commitment in their employees, customers, and businesses and explores what makes some businesses worth referring. ==Synopsis== The book developed out of Jantsch's quest to understand why one successful entrepreneur can be fulfilled by their business while another successful entrepreneur cannot, which led him the commitment connection.〔Kramer, Shelly. (Commitment Engine: How to make it worth it ). v3 Integrated Marketing. October 18, 2012.〕 ''The Commitment Engine'' looks into what makes some businesses worth referring – and according to Jantsch, it’s the commitment engine that drives the success of these businesses.〔Taylor, Ivana. (The Commitment Engine Inspires Small Business Growth ). “Small Business Trends”. October 21, 2012.〕 The book also looks into what creates great company culture. The book is divided up into three parts: #The Path, which explores clarity of purpose, passion and the strategies used to bring purpose to life in your work. #The Patron, which shows how to become a supportive leader who pulls all these characteristics together inside business. #The Promise, where all of these elements come together to create a powerful brand where customers experience characteristics of commitment that contribute to customer loyalty and profitability.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「The Commitment Engine」の詳細全文を読む スポンサード リンク
|